Website commissioned by Rimmel London/Coty Beauty.


Coty Beauty, the international beauty brand, wanted to make Rimmel even more about London and the London lifestyle, so Deepend was commissioned to add a new section to the UK Rimmel website, the ME-section. This section was based around five areas and girls of London; Soho, Camden, Notting Hill, Portobello and Hoxton plus a home girl. You could follow the girls getting ready for going out to the markets, parks or clubs, or having a makeover. There were sections of interaction where you could put on different make up, flirt with boys or shop different items at the markets and get different results. It was a fun and popular site and it was live for around 10 years, something that was quite extraordinary for a website being produced in 2002. As Deepend went into liquidation during the project, Helen, Nicky and I who’d lost our jobs did most of the project from a tiny office at Coty Beauty in Wimbledon.


Drawing the market stall traders were especially fun as I drew real people we met who allowed us to use them as reference for the project. On the other hand, we eventually had to remove Kate Moss from our ME-section as her agents wanted large amounts of money just for using photos of her as reference.


February 20, 2002


Illustration, Advertising, Game graphics, Web

advertising, beauty, characters, colours, fashion, fun, game, lifestyle, make up, online, people, product, vector, youth